Scope:
Visual Identity
Digital & Print Design
Brand Guidelines
Collaborators:
Art Direction by Evan Polivy
Photography by Noël McGrath
3.45AM is a menswear brand inspired by the enigmatic energy of late-night cities. Created for those who defy convention and trends, it offers timeless designs with an edge of quiet rebellion.
The identity captures the solitary mood of urban nights, with a logomark subtly emerging from negative space, evoking cityscapes or road markings. Inspired by neon lights in misty, dark alleys, black serves as the foundation, accented by hints of color to create contrast and tension. Minimalist and restrained, the identity invites discovery and reflection, echoing the brand’s approach to fashion.
