Scope:
Brand Strategy
Visual Identity
UI/UX Design
Digital & Print Design
Brand Guidelines
Project Roles:
Art Director
Designer
Oxford Property Group is a modern real estate company that puts people first — making renting easier for clients and equipping agents with the tools to succeed. To reflect this, I led a full-scale rebrand, redefining the company’s values, positioning, and identity.
An effortless rental experience starts with seamless digital interactions, so before reimagining the brand visually, I conducted an in-depth audit and rethought the UX of both the client website and agent portal. The result was streamlined navigation, improved usability, and a frictionless experience that reinforced the brand’s promise of simplicity at every step.
The new visual identity carried this ease further with a bright color palette, approachable typography, and playful illustrations, setting Oxford apart from the industry’s traditionally corporate, property-driven aesthetic — making renting feel as easy as it should be.
