Scope:
Brand Identity
Digital & Print Design
Brand Guidelines
Collaborators:
Art Direction by Evan Polivy
Photography by Noël McGrath
Roamad is for women who are bold, fearless, and uncompromising — adventurers who prize style as much as function. Designed to support their journeys, the brand offers versatile, sophisticated clothing that allows women to look and feel their best while exploring new terrains.
To mirror the bold spirit of Roamad’s women, I juxtaposed the refined shape of the logo, distinct typography, and a dramatic color palette. A map-inspired motif adds depth and evokes a sense of exploration and discovery.
