Scope:
Brand Strategy
Visual Identity
UI/UX Design
Digital & Print Design
Brand Guidelines
Project Roles:
Art Director
Designer
Spaxel is a real estate tech company focused on delivering high-quality housing through innovation and operational excellence. With a dual audience of investors and end-users, the brand needed to project both trust and forward-thinking ambition.
I developed a sophisticated identity that reflects Spaxel’s expertise, stability, and design-driven approach. A refined wordmark, understated color palette, and minimalistic visual system establish credibility while subtly nodding to the company’s tech-driven foundation. Beyond the identity, I designed the website and core marketing materials, ensuring a cohesive and polished brand presence across all touchpoints.
