State of AI Report

Company: Vention
Industry: Software Services

Scope:
Visual Identity
Interactive Report 
Social Media Campaign


Project Roles:
Creative Director
Art Director

In 2023, as AI garnered unprecedented attention, our team set out to cut through the noise. Instead of producing a generic PDF report, we transformed dense research into an engaging, interactive web experience.

The report narrative inspired a visual identity centered on the ever-evolving AI landscape. We developed a dynamic layout with visuals and transitions that conveyed the field's expansion. While we used Vention's brand colors, we opted for bolder combinations to reflect the topic's saturation. Every element — from the introductory animation to the 'guess which' challenge — was designed to keep the reader engaged and immersed.

Execution

The report, designed to be fully responsive, was built from the ground up in Readymag.

Awards and Recognition

The report earned notable recognition, winning the Webby Award, being named Readymag 'Website of the Year' and Mindsparkle 'Site of the Day', and receiving an Honorable Mention from Awwwards.

Social Campaign

To amplify the report's launch, we created a bespoke social campaign that was shared across Vention’s social channels.