TechKitchen

TechKitchen is a community connecting forward-thinking tech leaders, and amplifying collective knowledge through curated content and a podcast led by two seasoned CTOs — Glyn Roberts and Dave Hecker.

Inspired by the kitchen as a space where meaningful connections happen and ideas take shape, I created an understated visual identity that emphasizes clarity and interaction, placing ideas at the forefront.

From the website and comms to print collateral and merch — the identity was seamlessly extended across all brand touchpoints.

At the heart of the identity is a dynamic logo, serving as a metaphor for connection and knowledge-sharing. Its adaptable design reinforces the idea that every interaction brings new insights and opportunities.

To further connect the identity to the ‘kitchen’ concept, I introduced a visual system composed of three core shapes — circle, square, and triangle — inspired by abstracted sandwich ingredients and reminiscent of kitchen tiles. Whether applied to social graphics or integrated into the website layout, the system ensures a cohesive visual narrative across all touchpoints.