Hi there!

I'm Jenny, a multidisciplinary creative leader with 10 years of experience in brand, digital and UI/UX design. I’ve led major rebrands, delivered award-winning creative work, and guided cross-functional teams through large-scale projects.

Whether shaping a brand identity, refining user experience, or mentoring teams, my focus is on achieving creative excellence and strategic impact. Most recently, head of an in-house design studio at a tech agency.

I'm Jenny, a multidisciplinary creative leader with 10 years of experience in brand, digital and UI/UX design. I’ve led major rebrands, delivered award-winning creative work, and guided cross-functional teams through large-scale projects.

Whether shaping a brand identity, refining user experience, or mentoring teams, my focus is on achieving creative excellence and strategic impact. Most recently, head of an in-house design studio at a tech agency.

Key Capabilities

Creative Direction

Creative Direction

Research

Research

Strategy

Strategy

Brand Identity

Brand Identity

Campaigns

Campaigns

Print & Digital Design

Print & Digital Design

UI/UX Design

UI/UX Design

Generative AI

Generative AI

Testimonials

“Jenny is a talented creative leader who combines visionary thinking, strategic precision, and a genuine ability to inspire and uplift those around her. Jenny’s ability to balance creative ambition with thoughtful strategy was instrumental in Vention’s global rebrand. She approached the process with precision and care, collaborating seamlessly with external partners while guiding internal teams and stakeholders with clarity and confidence. The results were nothing short of transformative.”

— Marc Karasu, CMO at Vention

“Jenny is a talented creative leader who combines visionary thinking, strategic precision, and a genuine ability to inspire and uplift those around her. Jenny’s ability to balance creative ambition with thoughtful strategy was instrumental in Vention’s global rebrand. She approached the process with precision and care, collaborating seamlessly with external partners while guiding internal teams and stakeholders with clarity and confidence. The results were nothing short of transformative.”

— Marc Karasu, CMO at Vention

“Jenny is a talented creative leader who combines visionary thinking, strategic precision, and a genuine ability to inspire and uplift those around her. Jenny’s ability to balance creative ambition with thoughtful strategy was instrumental in Vention’s global rebrand. She approached the process with precision and care, collaborating seamlessly with external partners while guiding internal teams and stakeholders with clarity and confidence. The results were nothing short of transformative.”

— Marc Karasu, CMO at Vention

“Jenny completely revamped Oxford Group's brand identity, and untangled and unified our software platform's UI and UX. Jenny is creative, motivated, responsible, and has a great eye for clean and compelling design. She did such a great job setting up a design language and foundation for our applications, that our current designer was able to pick up where she left off with speed, purpose, and clear direction. I can't recommend working with Jenny enough.”

— David Mahfouda, CTO at Oxford Group

“Jenny completely revamped Oxford Group's brand identity, and untangled and unified our software platform's UI and UX. Jenny is creative, motivated, responsible, and has a great eye for clean and compelling design. She did such a great job setting up a design language and foundation for our applications, that our current designer was able to pick up where she left off with speed, purpose, and clear direction. I can't recommend working with Jenny enough.”

— David Mahfouda, CTO at Oxford Group

“Jenny completely revamped Oxford Group's brand identity, and untangled and unified our software platform's UI and UX. Jenny is creative, motivated, responsible, and has a great eye for clean and compelling design. She did such a great job setting up a design language and foundation for our applications, that our current designer was able to pick up where she left off with speed, purpose, and clear direction. I can't recommend working with Jenny enough.”

— David Mahfouda, CTO at Oxford Group

“Jenny is a rockstar. She was super awesome to work with — professional, diligent, and passionate. She created our entire brand from nothing. I would recommend her to anyone — she's quite the resource.”

— Aleksandr Gampel, SVP at Spaxel

“Jenny is a rockstar. She was super awesome to work with — professional, diligent, and passionate. She created our entire brand from nothing. I would recommend her to anyone — she's quite the resource.”

— Aleksandr Gampel, SVP at Spaxel

“Jenny is a rockstar. She was super awesome to work with — professional, diligent, and passionate. She created our entire brand from nothing. I would recommend her to anyone — she's quite the resource.”

— Aleksandr Gampel, SVP at Spaxel

“Jenny is a rare find: a multi-talented designer who exhibits an aesthetic and technical sophistication. She created — from scratch — a superior brand identity, visual guidelines, an array of digital and printed marketing materials, and highly functional user experiences for our digital products. Jenny brings her full self to the job; she uses her sharp intellect to ask the right questions, her background in business to enhance design conversations, and her fresh design perspective to bring those elements to life.”

— David DeParolesa, CEO at Give Lively

“Jenny is a rare find: a multi-talented designer who exhibits an aesthetic and technical sophistication. She created — from scratch — a superior brand identity, visual guidelines, an array of digital and printed marketing materials, and highly functional user experiences for our digital products. Jenny brings her full self to the job; she uses her sharp intellect to ask the right questions, her background in business to enhance design conversations, and her fresh design perspective to bring those elements to life.”

— David DeParolesa, CEO at Give Lively

“Jenny is a rare find: a multi-talented designer who exhibits an aesthetic and technical sophistication. She created — from scratch — a superior brand identity, visual guidelines, an array of digital and printed marketing materials, and highly functional user experiences for our digital products. Jenny brings her full self to the job; she uses her sharp intellect to ask the right questions, her background in business to enhance design conversations, and her fresh design perspective to bring those elements to life.”

— David DeParolesa, CEO at Give Lively

Experience

2021–2024

Head of Design

Vention

2021–2024

Head of Design

Vention

2021–2024

Head of Design

Vention

2021

Art Director and Brand Designer

Vention

2021

Art Director and Brand Designer

Vention

2021

Art Director and Brand Designer

Vention

2018–Present

Art Director and Graphic Designer

Freelance

2018–Present

Art Director and Graphic Designer

Freelance

2018–Present

Art Director and Graphic Designer

Freelance

2019–2020

Art Director and Brand Designer

Oxford Group

2019–2020

Art Director and Brand Designer

Oxford Group

2019–2020

Art Director and Brand Designer

Oxford Group

2017–2019

Graphic Designer

Stateless

2017–2019

Graphic Designer

Stateless

2017–2019

Graphic Designer

Stateless

2017–2019

Graphic Designer

XRC Labs

2017–2019

Graphic Designer

XRC Labs

2017–2019

Graphic Designer

XRC Labs

2017–2018

Brand and UI/UX Designer

Give Lively

2017–2018

Brand and UI/UX Designer

Give Lively

2017–2018

Brand and UI/UX Designer

Give Lively

Get in touch

Let's start a conversation

Whether you're looking for a full-time creative leader, a freelance brand consultant, or just exploring a potential project — I’d love to connect and see how we can collaborate.