3.45AM is a menswear brand for those who move through the city on their own terms, favoring style that transcends fleeting trends. 

The identity I created captures the solitary mood of urban nights, with a logomark subtly emerging from negative space, evoking cityscapes or road markings. Inspired by neon lights in misty, dark alleys, black serves as the foundation, accented by blue and red to create contrast and tension. 

Minimalist and restrained, the identity invites discovery and reflection, echoing the brand’s approach to fashion.