State of AI Report
State of AI Report
In 2023, as AI garnered unprecedented attention, our team set out to cut through the noise. Instead of producing a generic PDF report, we transformed dense research into an engaging, interactive web experience.
In 2023, as AI garnered unprecedented attention, our team set out to cut through the noise. Instead of producing a generic PDF report, we transformed dense research into an engaging, interactive web experience.

Visual Identity

Report Design & Implementation

Social Media Campaign

Project Roles:
Creative Director
Art Director

Team:
Vention Design Studio

The report narrative inspired a visual identity centered on AIs ever-evolving landscape. We developed a dynamic layout with visuals and transitions that reflected the fields rapid expansion. While using Ventions brand colors, we opted for bolder combinations to reflect the topic's saturation. Every detail from the opening animation to the interactive 'guess which' challenge was designed to keep readers engaged and immersed.

To amplify the launch, we created a bespoke social campaign, extending the reports reach across Ventions channels.

The report earned notable recognition, winning the Webby Award, being named Readymag Website of the Year and Mindsparkle Site of the Day, and receiving an Honorable Mention from Awwwards.


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