An effortless rental experience starts with seamless digital interactions. Before reimagining the brand visually, I conducted an in-depth audit and redesigned the UX of both the client website and agent portal. The result: streamlined navigation, improved usability, and a frictionless experience that reinforced the brand’s promise of simplicity at every step.

The new visual identity carried this ease further with a bright color palette, approachable typography, and playful illustrations — setting Oxford apart from the industry’s traditionally corporate, property-driven aesthetic and making renting feel as easy as it should be.