Spaxel develops high-quality, affordable housing, balancing innovation with respect for the built environment and ensuring new developments strengthen the communities they serve.

Tasked with creating a brand that speaks to both investors and future residents, I designed an identity that projects confidence, evokes excitement, and reinforces Spaxel’s commitment to thoughtful urban development.

The logomark builds on the concept of a pixel expanding into three-dimensional space and is complemented by a generously spaced, grounded wordmark, a wide-letterform typeface, and justified layouts — reflecting Spaxel’s approach to making meaningful use of space and adapting to the environment. The gradient injects energy and momentum, while together, these elements form a cohesive visual system that embodies Spaxel’s vision — building with purpose and integrating with care.