Roamad
Roamad
Designed for adventure a brand for women who take the road less traveled.
Designed for adventure a brand for women who take the road less traveled.

Visual Idenity


Digital & Print Design

Brand Guidelines

Project Roles:
Graphic Designer

Collaborators:
Art Direction Evan Polivy
Photography Noël McGrath

Roamad is for women who are bold, fearless, and uncompromising adventurers who prize style as much as function. Designed to support their journeys, the brand offers versatile, sophisticated clothing that allows women to look and feel their best while exploring new terrains.

To mirror the bold spirit of Roamads women, I juxtaposed the refined shape of the logo, distinct typography, and a dramatic color palette. A map-inspired motif adds depth and evokes a sense of exploration and discovery.

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