Inspired by the kitchen as a space where meaningful connections happen and ideas take shape, I created an understated visual identity that emphasizes clarity and interaction, placing ideas at the forefront.

At the heart of the identity is a dynamic logo, serving as a metaphor for connection and knowledge-sharing. Its adaptable design reinforces the idea that every interaction brings new insights and opportunities. To further reinforce the ‘kitchen’ concept, I developed a visual system based on three core shapes — circle, square, and triangle — abstracted from sandwich ingredients and reminiscent of kitchen tiles.

Whether applied to digital comms, the website, or print materials, the system ensures a cohesive, recognizable presence across all brand touchpoints.